{"id":2555,"date":"2020-11-18T13:11:21","date_gmt":"2020-11-18T12:11:21","guid":{"rendered":"https:\/\/www.rajapack.dk\/blog-dk\/?p=2555"},"modified":"2023-01-23T16:59:28","modified_gmt":"2023-01-23T15:59:28","slug":"9-tips-til-en-vellykket-black-friday","status":"publish","type":"post","link":"https:\/\/www.rajapack.dk\/blog-dk\/9-tips-til-en-vellykket-black-friday","title":{"rendered":"9 tips til en vellykket BLACK FRIDAY!"},"content":{"rendered":"\r\n<p>Vi har lavet 9 tips til dig og din webshop. 9 tips der kan hj\u00e6lpe dig i forberedelserne og v\u00e6re med til at optimere den hektiske dag BLACK FRIDAY!!!!<\/p>\r\n\r\n\r\n\r\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>1. Kom med et reelt tilbud til dine kunder<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Black Friday har eksisteret i Europa i flere \u00e5r.\u00a0Europ\u00e6iske forbrugere er derfor fuldt bevidste om, hvad de kan forvente.\u00a0De begynder ofte at tjekke dit websted uger i forvejen. B\u00e5de s\u00e5 de kan finde de bedste men ogs\u00e5 mest reelle tilbud.\u00a0Tidligere har det desv\u00e6rre vist sig, at nogle butikker kunstigt oppustede deres priser lige inden salget startede og kunne derfor tilbyde nogle utrolig attraktive rabatter. Det er ikke nogen god strategi &#8211; undg\u00e5 generelt at skabe mistillid og kommuniker dine tilbud og rabatter reelt ud og i god tid. Black Friday giver os alle muligheder for at skabe loyale kunder.<\/p>\r\n\r\n\r\n\r\n<p><em><span class=\"has-inline-color has-vivid-cyan-blue-color\">Men hvad er en god strategi?<\/span><\/em> F.eks. kan du overveje at yde en\u00a0<strong>us\u00e6dvanlig stor rabat<\/strong> men\u00a0for et lille udvalg af produkter\u00a0(hvorefter dine bes\u00f8gende kan opdage andre interessante produkter, det kunne v\u00e6re via forbedret <strong>re-targetting<\/strong>.\u00a0Du kan ogs\u00e5 bruge\u00a0<strong>rabattrapper<\/strong>\u00a0: jo mere en forbruger k\u00f8ber for, jo h\u00f8jere er den procentvise rabat, som han\/hun drager fordel af. Mange forretninger har ligeledes valgt at lave <strong>Black Weekend <\/strong>eller <strong>Black Week<\/strong>, s\u00e5 mulighederne er mange &#8211; find en strategi der giver mening for dine produkter, din virksomhed og dine kunder.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>2. Kontroller den mobile version af websted grundigt<\/strong><\/p>\r\n\r\n\r\n\r\n<p>En rapport fra CNBC<sup>1<\/sup> viser, at op til\u00a0<strong>60% af Black Friday-indk\u00f8b<\/strong>\u00a0foretages via en smartphone eller tablet?\u00a0<sup>1<\/sup>\u00a0\u00a0Desuden toppes antallet af mobils\u00f8gninger p\u00e5 Google mod slutningen af \u200b\u200b\u00e5ret.\u00a0Det er derfor afg\u00f8rende, at dit e-handelswebsted er\u00a0<em>mobilvenligt<\/em>.\u00a0S\u00f8rg for, at alle dine former for promovering og shopping er tilpasset de forskellige sk\u00e6rme.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"441\" class=\"wp-image-2561\" src=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Mobilvenlig_1-1.jpg\" alt=\"\" srcset=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Mobilvenlig_1-1.jpg 768w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Mobilvenlig_1-1-430x247.jpg 430w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>3. Planl\u00e6g en strategi i 3 faser<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Forbrugerne er allerede begyndt at s\u00f8ge nettet tyndt efter de gode tilbud inden Black Friday starter.\u00a0Det er derfor en god id\u00e9 at lave en strategi for Black friday, der varer over flere uger:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Starten af november:<\/strong>\u00a0G\u00f8r forbrugerne begejstrede for dine tilbud.\u00a0N\u00e5r du har besluttet hvilke tilbud der skal v\u00e6re, s\u00e5 begynd at dele budskabet p\u00e5 dine medier.\u00a0En uge f\u00f8r Black Friday kan de allerede f\u00e5 et glimt af de\u00a0<em>mega-tilbud<\/em>, der venter dem\u00a0via de sociale medier og nyhedsbreve.<\/li>\r\n<li><strong>Ugen op til:<\/strong>\u00a0I l\u00f8bet af denne uge skal din Black Friday-kampagne k\u00f8re med fuld hastighed.\u00a0Du kan overveje at linke det med Cyber \u200b\u200bMonday (mandagen efter Black Friday).<\/li>\r\n<li><strong>Tiden efter Black Friday:<\/strong>\u00a0Takket v\u00e6re Black Friday har du sandsynligvis v\u00e6ret i stand til at hente mange nye kunder og mange nye data.\u00a0Bevar deres engagement og byg bro til \u00e5rets julesalg. Alle de nye medlemmer i din kundedatabase eller din medlemsklub, har du nu mulighed for at tilbyde favorable medlemsfordele, s\u00e5 du p\u00e5 den m\u00e5de bevarer den gode relation og skaber bro til julesalget.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>4. Tilpas dine kampagner p\u00e5 tv\u00e6rs af alle kanaler<\/strong><\/p>\r\n\r\n\r\n\r\n<p>N\u00e5r du skal g\u00f8re din webshop klar til Black Friday &#8211; skal du huske at medregne alle dine andre kanaler.\u00a0F\u00e5 dine sociale medieplatforme med, dine fysiske butikker, e-mails, nyhedsbreve m.m.\u00a0Giv altid en personlig besked, der forklarer, hvorfor en forbruger skal v\u00e6re med dig p\u00e5 Black Friday.\u00a0Identificer dine mest popul\u00e6re produkter og fremh\u00e6v dem i din kommunikation. Udnyt alle dine &#8216;owned media&#8217;!<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>5. Giv ikke utilfredshed en chance<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Black Friday er en hektisk dag!\u00a0Shoppinggalskaben starter allerede torsdag aften ved midnatsslaget, og der kan hurtig opst\u00e5 kaos.\u00a0S\u00f8rg for, at du har nok h\u00e6nder til at holde alt k\u00f8rende i de 24 timer.\u00a0Det er ikke kun kampagnerne, der spiller en rolle, du skal ogs\u00e5 sikre, at dine\u00a0<strong>kunder forbliver tilfredse <\/strong>og f\u00e5r en tilfredsstillende oplevelse hele vejen igennem.\u00a0T\u00e6nk alle procedurer igennem og f\u00e5 alle de ekstra sp\u00f8rgsm\u00e5l og klager behandlet s\u00e5 hurtigt som muligt.\u00a0Med en fremragende kundeservice er Black Friday det perfekte tidspunkt til at omdanne nye webstedsbes\u00f8gende til loyale kunder.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>6. G\u00f8r returret til en barneleg<\/strong><\/p>\r\n\r\n\r\n\r\n<p>En af de st\u00f8rste irritationer for e-shoppere er en alt for kompleks returpolitik.\u00a0G\u00f8r det ekstra nemt for dine kunder og v\u00e6lg f.eks.\u00a0<strong><a href=\"https:\/\/www.rajapack.be\/blog-be\/retourneren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emballage med returlukning<\/a><\/strong>, gratis returnering m.m.,\u00a0s\u00e5 bliver deres returnering s\u00e5 nem som mulig.\u00a0Vidste du, at op til 96% af online-shoppere vil k\u00f8be igen, hvis en returnering g\u00e5r som smurt?\u00a0<sup>2<\/sup><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.rajapack.dk\/returemballage_C9634.html\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"440\" class=\"wp-image-2562\" src=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Retur-emballage_1.jpg\" alt=\"retur-emballage\" srcset=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Retur-emballage_1.jpg 768w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Retur-emballage_1-430x246.jpg 430w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>7. Juster og overvej dine leveringsbetingelser<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Mange webshops g\u00f8r alt for at kunne levere inden for kun \u00e9n arbejdsdag &#8211; men\u00a0under en travl dag som Black Friday, er dette l\u00f8fte ikke s\u00e5 realistisk.\u00a0Kommuniker klart og tydeligt og s\u00e6t nogle realistiske leveringsbetingelser op for dage som Black Friday. En gratis, gennemsigtig og nem returnering skaber loyale kunder og giver dig mindre arbejde i kundeservice.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>8. Klarg\u00f8r og analyser logistikken p\u00e5 dit lager<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Baseret p\u00e5 de seneste \u00e5rs salgstal kan du estimere hvor mange produkter, du skal have p\u00e5 lager, og hvor mange h\u00e6nder der skal til for, at alt h\u00e5ndteres til tiden. Her vil det give god mening at kigge p\u00e5 dine <a href=\"https:\/\/www.rajapack.dk\/emballagemaskiner-tilbehoer_C30.html\" target=\"_blank\" rel=\"noreferrer noopener\">pakkesystemer og maskiner<\/a> og overveje din pakkeproces ift. tid &#8211; der er flere m\u00e5der at optimere pakkeprocessen p\u00e5 &#8211; <a href=\"https:\/\/www.rajapack.dk\/blog-dk\/e-handel-guide-optimer-din-pakkeproces\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00e6s mere om det i dette indl\u00e6g<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>9. Personlig og tilpasset emballage<\/strong><\/p>\r\n\r\n\r\n\r\n<p>For en e-shop er emballagen et af de vigtigste parametre. Det er ofte det eneste fysiske kontaktpunkt, du har med kunden, og derfor skal det v\u00e6re i orden. T\u00e6nk derfor n\u00f8je over hvilken\u00a0<strong>type emballage<\/strong> din kunde vil modtage.\u00a0Personlig, b\u00e6redygtig eller let at returnere: valget er dit!<\/p>\r\n\r\n\r\n\r\n<p>Her er nogle overvejelser du kan g\u00f8re dig:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.rajapack.dk\/blog-dk\/specialemballage-tilpas-efter-dine-behov\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Personlige kasser<\/strong><\/a>\u00a0: f\u00e5 dine kasser trykt med dit logo eller dit slogan som giver ekstra synlighed &#8211; og afh\u00e6ngig af kreativitet, kan det give kunden en unik oplevelse.<\/li>\r\n<li><a href=\"https:\/\/www.rajapack.dk\/emballage-til-webshops_cms_000068.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Emballage med returforsendelse:<\/strong><\/a> En emballage hvor kunden kan sende retur i samme emballage, g\u00f8r det b\u00e5de nemt for dig og for dine kunder.<\/li>\r\n<li><a href=\"https:\/\/www.rajapack.dk\/papkasser-aesker-containere\/papkasser-efter-type\/justerbare-papkasser_C102410.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kasser med variabel h\u00f8jde<\/strong><\/a>\u00a0: I stedet for at du skal have 10 forskellige st\u00f8rrelser af kasser, er det muligt at f\u00e5 kasser der kan tilpasses i h\u00f8jden &#8211; hvilket optimerer lageret betydeligt.<\/li>\r\n<li><a href=\"https:\/\/www.rajapack.dk\/papkasser-aesker-containere\/papkasser-efter-type\/papkasser-med-automatbund_C102422.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kasse med automatisk bund<\/strong><\/a>\u00a0: kasser som samles ved et let tryk p\u00e5 siden er 2,5 gange hurtigere end en alm. papkasse.<\/li>\r\n<li><strong><a href=\"https:\/\/www.rajapack.be\/blog-be\/koeldozen-en-isothermische-verpakkingen\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Isotermiske kasser<\/strong><\/a><\/strong>\u00a0: brug dette til sikkert at sende din mad;<\/li>\r\n<li><a href=\"https:\/\/www.rajapack.dk\/papkasser-aesker-containere\/flaskeemballage_C1012.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Flaskeemballage<\/strong><\/a>\u00a0;<\/li>\r\n<li><strong><a href=\"https:\/\/www.rajapack.dk\/papkasser-aesker-containere\/postaesker\/bogomslag_C101110.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bogemballage<\/strong><\/a><\/strong>\u00a0;<\/li>\r\n<li>Etc.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-2570\" src=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Emballage-1024x576.jpg\" alt=\"\" srcset=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Emballage-1024x576.jpg 1024w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Emballage-430x242.jpg 430w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Emballage-768x432.jpg 768w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Emballage-1536x864.jpg 1536w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Emballage.jpg 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>I kender sikkert til f\u00e6nomenet <a href=\"https:\/\/www.rajapack.dk\/blog-dk\/unboxing-en-trend-der-fortsaetter\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Unboxing&#8217;<\/a> &#8211; en trend der ser ud til at forts\u00e6tte. Her spiller emballagen endnu en central rolle, da det ikke l\u00e6ngere kun handler om, hvorvidt emballagen beskytter produkter under transport \u2013 det skal ogs\u00e5 se godt ud. Dette er bl.a. med til at \u00f8ge kundetilfredsheden.\u00a0<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-default\" \/>\r\n\r\n\r\n<p class=\"has-text-align-left has-black-color has-text-color has-large-font-size\"><strong>Hvorfor holder vi Black Friday?<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2577\" src=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Black-Friday-in-winkelstraten-3.jpg\" alt=\"\" width=\"580\" height=\"332\" srcset=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Black-Friday-in-winkelstraten-3.jpg 838w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Black-Friday-in-winkelstraten-3-430x246.jpg 430w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2020\/11\/Black-Friday-in-winkelstraten-3-768x440.jpg 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Siden 1960&#8217;erne har Black Friday i USA officielt startet julesalget.\u00a0Det er fredagen efter den popul\u00e6re amerikanske\u00a0\u00a0<strong><em>Thanksgiving-ferie<\/em><\/strong>\u00a0.\u00a0Dagen efter\u00a0\u00a0<em>Thanksgiving<\/em>\u00a0\u00a0har mange amerikanere traditionelt en fridag.\u00a0Det ideelle \u00f8jeblik, t\u00e6nkte k\u00f8bm\u00e6nd, at tiltr\u00e6kke shoppere til deres butikker med kraftige rabatter straks i starten af \u200b\u200b\u00e5rss\u00e6sonen.<\/p>\r\n\r\n\r\n\r\n<p>&#8220;Black Friday&#8221; betyder bogstaveligt talt &#8220;Sort fredag&#8221;.\u00a0Men hvorfor sort?\u00a0Det kunne v\u00e6re fordi der blev sort af folk i de amerikanske &#8216;Shopping Malls&#8217; &#8211; men ja, det er bestemt en kendsgerning. If\u00f8lge en anden teori drejer det sig om butikkernes oms\u00e6tningstal.\u00a0Black Friday er s\u00e5\u00a0\u00a0<strong>vellykket,<\/strong>\u00a0\u00a0at det er den f\u00f8rste dag i \u00e5ret, at detailhandlere kommer ud af det r\u00f8de og begynder at skabe effektive overskud.\u00a0S\u00e5 deres r\u00f8de salgstal bliver endelig &#8216;sorte&#8217; eller med andre ord positive.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p><sup>1<\/sup> <em>www.cnbc.com\/2017\/11\/24\/smartphones-steal-black-friday-dollars-as-mobile-sales-break-records.html<\/em><\/p>\r\n\r\n\r\n\r\n<p><sup>2\u00a0<\/sup><em>www.shopify.com\/enterprise\/ecommerce-returns<\/em><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Vi har lavet 9 tips til dig og din webshop. 9 tips der kan hj\u00e6lpe dig i forberedelserne og v\u00e6re med til at optimere den hektiske dag BLACK FRIDAY!!!! 1. [&#8230;]<\/p>\n","protected":false},"author":51,"featured_media":3649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[432,485],"tags":[484,436,437,479],"class_list":["post-2555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emballage-produkter-og-materialer","category-emballage-til-ecommerce","tag-black-friday","tag-optimering","tag-pakkeproces","tag-tema"],"acf":[],"yoast_head":"\n<title>9 tips til en vellykket BLACK FRIDAY! - Rajapack Danmark, din partner i emballage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/9-tips-til-en-vellykket-black-friday\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 tips til en vellykket BLACK FRIDAY! - Rajapack Danmark, din partner i emballage\" \/>\n<meta property=\"og:description\" content=\"Vi har lavet 9 tips til dig og din webshop. 9 tips der kan hj\u00e6lpe dig i forberedelserne og v\u00e6re med til at optimere den hektiske dag BLACK FRIDAY!!!! 1. 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