{"id":2719,"date":"2021-02-11T11:25:06","date_gmt":"2021-02-11T10:25:06","guid":{"rendered":"https:\/\/www.rajapack.dk\/blog-dk\/?p=2719"},"modified":"2023-01-19T12:53:54","modified_gmt":"2023-01-19T11:53:54","slug":"stimuler-kundeoplevelsen-igennem-sanserne","status":"publish","type":"post","link":"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne","title":{"rendered":"Stimuler kundeoplevelsen gennem sanserne!"},"content":{"rendered":"\n<p>N\u00e5r vi snakker e-handel skal emballagen f\u00f8rst og fremmest v\u00e6re funktionel og yde den n\u00f8dvendige beskyttelse. Ydermere skal emballagen v\u00e6re med til at give kunden en god oplevelse, skabe loyalitet og brandv\u00e6rdi. <\/p>\n\n\n\n<p>Flotte farver, l\u00e6kre materialer, <a href=\"https:\/\/www.rajapack.dk\/\/milj%C3%B8venlig-emballage_cms_000121.html\" target=\"_blank\" rel=\"noreferrer noopener\">milj\u00f8venlig indpakning<\/a> og gode slogans kan suppleres med en sansestimuli &#8211; og give yderligere indtryk til kunden, evt. ved specielle lejligheder eller temaer &#8211; det kunne f.eks. v\u00e6re ved Valentinesdag.<\/p>\n\n\n\n<p>L\u00e6s mere om sansestimuli og f\u00e5 gode ideer gennem indl\u00e6gget herunder &#8211; god forn\u00f8jelse!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\/#En_ny_maade_at_emballere_paa\" title=\"En ny m\u00e5de at emballere p\u00e5\">En ny m\u00e5de at emballere p\u00e5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\/#1_At_se\" title=\"1: At se !\">1: At se !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\/#2_At_foele\" title=\"2: At f\u00f8le !\">2: At f\u00f8le !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\/#3_at_lugte\" title=\"3: at lugte !\">3: at lugte !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\/#4_At_hoere\" title=\"4: At h\u00f8re !\">4: At h\u00f8re !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\/#5_At_smage\" title=\"5: At smage\">5: At smage<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_ny_maade_at_emballere_paa\"><\/span>En ny m\u00e5de at emballere p\u00e5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En &#8220;Sensorisk pakke&#8221; er en pakke designet til at skabe en s\u00e6rlig k\u00f8bsoplevelse. En pakke som f\u00e5r kunderne til at reagere fuldt ud p\u00e5 de 5 sanser.<\/p>\n\n\n\n<p>I sig selv er begrebet ikke noget nyt, den traditionelle detailhandel har gjort det i evigheder i de fysiske butikker. Belysning, dekoration, baggrundsmusik, lugte&#8230; etc. det hele er skabt til, at f\u00e5 os til at f\u00f8le p\u00e5 en speciel m\u00e5de og f\u00e5 os til at k\u00f8be, k\u00f8be og k\u00f8be. E-handelsfirmaerne vil nu bringe denne shopping-oplevelse online &#8211; og her er emballagen som m\u00f8der kunden den bedste mulighed.<\/p>\n\n\n\n<p>Det er fastsl\u00e5et, at emballage med specielle effekter tiltr\u00e6kker mere opm\u00e6rksomhed, \u00f8ger produktets v\u00e6rdi og i sidste ende driver salg. T\u00e6nk hovedsageligt p\u00e5 effekter, noget du kan se og f\u00f8le, men ogs\u00e5 effekter, der p\u00e5virker lugtesansen, smagen og h\u00f8relsen.&nbsp;Ved at spille p\u00e5 sanserne stimulerer du din kundes nysgerrighed og tilf\u00f8jer et legende element til dit produkt.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Sanserne:<\/strong> <\/p><p>Se, m\u00e6rke, lugte, h\u00f8re og f\u00f8le.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_At_se\"><\/span>1: At se !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2019\/01\/Zintuigen_RAJAPACK_Zicht.jpg\" alt=\"Sensorisk emballage med dit syn\" width=\"-21\" height=\"-16\"\/><\/figure><\/div>\n\n\n\n<p>Vi starter vores rejse gennem vores \u00f8jne og det at se. Det f\u00f8rste kunden ser n\u00e5r pakken modtages er dens ydre. S\u00f8rg for at kunden hurtigt kan identificere dit brand, evt. p\u00e5 baggrund af <strong>farver, slogans\/citater og logoer. <\/strong>Jo t\u00e6ttere produktet og budskabet er p\u00e5 hinanden, jo st\u00f8rre vil effekten af pakken v\u00e6re.<\/p>\n\n\n\n<p>Forskere fra Boston College i USA har vist, at du&nbsp;nemt kan manipulere en kunde&nbsp;med&nbsp;<strong><strong>farvem\u00e6tning<\/strong><\/strong>&nbsp;.&nbsp;<sup>1<\/sup>&nbsp;Emballage med dristige, lyse farver f\u00e5r os til at tro, at produktet er st\u00f8rre.&nbsp;Men bombard\u00e9r ikke din kunde med et storsl\u00e5et visuelt syn.&nbsp;Man h\u00f8rer ofte&nbsp;\u201d&nbsp;<em>Less is more<\/em>&nbsp;\u201d.&nbsp;Og det g\u00e6lder ogs\u00e5 her.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_At_foele\"><\/span>2: At f\u00f8le !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2019\/01\/Zintuigen_RAJAPACK_Tast.jpg\" alt=\"Sensorisk emballage med din ber\u00f8ringssans\" width=\"320\" height=\"256\"\/><\/figure><\/div>\n\n\n\n<p>N\u00e5r vi tager en papkasse i vores h\u00e6nder, spiller papirtypen og overfladen den f\u00f8rste rolle. Robust pap f.eks. kraftliner og <a href=\"https:\/\/www.rajapack.dk\/blog-dk\/kraftliner-vs-testliner\/\" target=\"_blank\" rel=\"noreferrer noopener\">dobbeltb\u00f8lgepap eller tredobbeltb\u00f8lgepap,<\/a> har en bedre kvalitet og sikrer en h\u00f8jere brandv\u00e6rdi.<\/p>\n\n\n\n<p>Man kan ogs\u00e5 g\u00f8re meget andet ved sin emballages ydre &#8211; det er vigtigt, at din emballage ser ud og f\u00f8les livagtig.&nbsp;Dette kan f.eks. g\u00f8res ved at arbejde med reliefprint eller noget specialudskrivning.&nbsp;Man kan ogs\u00e5 coate med forskellige lakker, s\u00e5 man f\u00e5r en anderledes bl\u00f8d og evt. fl\u00f8jlsagtig effekt.<\/p>\n\n\n\n<p>Unders\u00f8gelser har vist, at formen p\u00e5 et produkts emballage p\u00e5virker&nbsp;<strong>opfattelsen af \u200b\u200bet produkt<\/strong>&nbsp;.&nbsp;\u201dFor eksempel er kantet emballage og logoer tilknyttet st\u00e6rke robuste m\u00e6rker, de udstr\u00e5ler energi og repr\u00e6senterer et st\u00e6rkt &#8216;fundament&#8217;.&nbsp;Rundere former er forbundet med venlighed, bl\u00f8dhed og harmoni. \u201d&nbsp;<sup>2<\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_at_lugte\"><\/span>3: at lugte !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2019\/01\/Zintuigen_RAJAPACK_Geur.jpg\" alt=\"Sensorisk emballage med din lugtesans\" width=\"330\" height=\"264\"\/><\/figure><\/div>\n\n\n\n<p>Vores lugtesans har en dybdeg\u00e5ende indflydelse p\u00e5 vores tankegang og aggeren. De zoner i vores hjerne som behandler duft er meget t\u00e6t p\u00e5 de zoner hvor vi gemmer minder og f\u00f8lelser. Dette giver dig mulighed for at skabe en &#8216;<strong>positiv, kognitiv trigger&#8217;<\/strong> til kunden, n\u00e5r de \u00e5bner en dejlig pakke der dufter.<\/p>\n\n\n\n<p>Specialiserede emballageproducenter er nu kommet med ideen&nbsp;om at integrere&nbsp;<strong>mikrokapsler<\/strong>&nbsp;i emballagen.&nbsp;<sup>3<\/sup>&nbsp;S\u00e5 snart en kunde r\u00f8rer ved emballagen, frig\u00f8res en duft.&nbsp;Det hollandske m\u00e6rke Scotch &amp; Soda er v\u00e6rd at n\u00e6vne som et eksempel.&nbsp;De leverer alt andet end en kedelig pakke: en elegant sort kasse, en faktura med gyldne bogstaver og duften af \u200b\u200bparfume, n\u00e5r du udfolder silkepapiret.&nbsp;En unik oplevelse, der dv\u00e6ler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_At_hoere\"><\/span>4: At h\u00f8re !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2019\/01\/Zintuigen_RAJAPACK_Gehoor.jpg\" alt=\"Sensorisk emballage med lyd\" width=\"328\" height=\"262\"\/><\/figure><\/div>\n\n\n\n<p>Den st\u00f8rste forskning i sanser vs. emballage, fokusere p\u00e5 hvad vi kan se og f\u00f8le, derfor er forskningen i emballagens lyd-egenskaber, stadig i sin barndom. Faktum er, at visse emballagelyde er ul\u00f8seligt forbundet med et produkt.&nbsp;T\u00e6nk p\u00e5 at \u00e5bne en sodavand eller den typiske revnedannelse af en pose chips. <\/p>\n\n\n\n<p>En enkel m\u00e5de at linke lyd til din emballage er at bruge en&nbsp;<strong>QR-kode<\/strong>&nbsp;.&nbsp;QR-koder har brudt kl\u00f8ften mellem den fysiske og digitale verden i \u00e5revis.&nbsp;Ved at scanne koden kan du lytte til en besked p\u00e5 din smartphone.&nbsp;En anden mulighed er at integrere&nbsp;<em>trykt elektronik<\/em>&nbsp;og RFID chips (&nbsp;<em>Radio Frequency Identification<\/em>&nbsp;) for at placere lyd i emballagen.&nbsp;<sup>4&nbsp;<\/sup><em>Lydfragmentet<\/em>&nbsp;kan afspilles&nbsp;via en&nbsp;<strong>trykknap<\/strong>&nbsp;p\u00e5 emballagen eller via en&nbsp;<em>smart enhed<\/em>&nbsp;.<\/p>\n\n\n\n<p>Du kan endda g\u00e5 et skridt videre, da nogle apps kan genkende produkter. Den britiske supermarkedsk\u00e6de Tesco anvendte for eksempel dette princip i sin vinafdeling.&nbsp;Kunder kunne simpelthen&nbsp;<strong>&#8216;scanne&#8217;<\/strong>&nbsp;en vinflaske med deres smartphone som s\u00e5 viste en video af den p\u00e5g\u00e6ldende vinproducent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_At_smage\"><\/span>5: At smage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rajapack.be\/blog-be\/wp-content\/uploads\/2019\/01\/Zintuigen_RAJAPACK_Smaak.jpg\" alt=\"Pakning med sanserne gennem smag\" width=\"303\" height=\"242\"\/><\/figure><\/div>\n\n\n\n<p>Den sidste sans er smagssansen. Emballagens ydre, farve og form har en stor indflydelse p\u00e5 vores opfattelse af et produkt, is\u00e6r n\u00e5r det kommer til smagen af <strong><strong>drikkevarer og mad<\/strong>&nbsp;.&nbsp;<sup>5<\/sup><\/strong><\/p>\n\n\n\n<p>Charles Spence, en psykolog ved Oxford University, udforskede adskillige forbindelser mellem emballage og vores sans for smag.&nbsp;F.eks. har hans forskning vist, at en jordb\u00e6rdessert smager op til 10% s\u00f8dere i en hvid&nbsp;emballage, i stedet for en sort en.&nbsp;Smagen af \u200b\u200bkaffe opleves dobbelt s\u00e5 intens, n\u00e5r den drikkes af et hvidt krus i stedet for et gennemsigtigt glas.<\/p>\n\n\n\n<p>Det faktum, at emballage har indflydelse p\u00e5 opfattelsen af \u200b\u200bsmag, fremg\u00e5r ogs\u00e5 af f\u00f8lgende eksempel p\u00e5&nbsp;<strong>Coca-Cola<\/strong>&nbsp;.&nbsp;I 2011 \u00e6ndrede Coca-Cola udseendet p\u00e5 de klassiske r\u00f8de d\u00e5ser for f\u00f8rste gang p\u00e5 125-\u00e5rsdagen.&nbsp;D\u00e5serne var kl\u00e6dt i en hvid jakke og forsynet med isbj\u00f8rne.&nbsp;Klager fra forbrugerne over smagen af \u200b\u200bderes yndlingsdrink begyndte snart at v\u00e6lte ind.&nbsp;Selvom Coca-Cola slet ikke havde \u00e6ndret i smagen &#8211; de blev tvunget til at genindf\u00f8re de r\u00f8de d\u00e5ser.&nbsp;S\u00e5 der kan du se &#8230; vores sanser kan undertiden g\u00f8re nogle sk\u00f8re ting.&nbsp;?<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>Kontakt vores emballage specialister p\u00e5 tlf. 44 58 77 00 hvis du vil h\u00f8re mere om specialtilpasset emballage &#8211; eller tag et kig p\u00e5 vores hjemmeside lige her:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"250\" src=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2021\/02\/image.png\" alt=\"\" class=\"wp-image-2721\" srcset=\"https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2021\/02\/image.png 958w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2021\/02\/image-430x112.png 430w, https:\/\/www.rajapack.dk\/blog-dk\/wp-content\/uploads\/2021\/02\/image-768x200.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.rajapack.dk\/emballage-med-tryk_cms_000069.html\">https:\/\/www.rajapack.dk\/emballage-med-tryk_cms_000069.html<\/a><\/p>\n\n\n\n\n\n\n\n<p>Kilder:<\/p>\n\n\n\n<p><sup>1&nbsp;<\/sup><em>http:\/\/www.faqt.nl\/recent\/we-betalen-meer-voor-color-producten\/<\/em><br><sup>2&nbsp;<\/sup><em>https:\/\/www.flandersfood.com\/artikel\/2010\/12\/02\/inlood-van- emballage-design-smag-opfattelse \/<\/em><br><sup>3&nbsp;<\/sup><em>https:\/\/www.packaginginnovation.com\/packaging-design\/innovative-packaging-2\/smells-like-sale-scented-packaging-trending\/<\/em><br><sup>4&nbsp;<\/sup><em>http: \/\/www.chokoe. nl \/ stimulus-sanser-intelligent-emballage \/<\/em><br><sup>5&nbsp;<\/sup><em>https:\/\/www.klbdkosher.org\/news-and-articles\/can-packaging-affect-taste\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skab en god og anderledes k\u00f8bsoplevelse. En ny m\u00e5de at emballere p\u00e5 er en &#8220;Sensorisk pakke&#8221; designet til at skabe en s\u00e6rlig k\u00f8bsoplevelse. En pakke som f\u00e5r kunderne til at reagere fuldt ud p\u00e5 alle de 5 sanser. L\u00e6s mere her!<\/p>\n","protected":false},"author":51,"featured_media":2720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[485],"tags":[438,473,472,440],"class_list":["post-2719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emballage-til-ecommerce","tag-e-commerce","tag-emballage-med-tryk","tag-specialtilpasset","tag-webshop"],"acf":[],"yoast_head":"\n<title>Stimuler kundeoplevelsen gennem sanserne! - Rajapack Danmark, din partner i emballage<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.dk\/blog-dk\/stimuler-kundeoplevelsen-igennem-sanserne\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stimuler kundeoplevelsen gennem sanserne! - Rajapack Danmark, din partner i emballage\" \/>\n<meta property=\"og:description\" content=\"Skab en god og anderledes k\u00f8bsoplevelse. En ny m\u00e5de at emballere p\u00e5 er en &quot;Sensorisk pakke&quot; designet til at skabe en s\u00e6rlig k\u00f8bsoplevelse. En pakke som f\u00e5r kunderne til at reagere fuldt ud p\u00e5 alle de 5 sanser. 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